Hi there! 👋 I'm Travis Platt.
Welcome to my portfolio—a curated showcase of my recent work as an award-winning creative director, copywriter, and producer.
I've spearheaded projects ranging from writing and developing national commercials and TV series to producing 360-marketing campaigns for professional sports teams. Additionally, I've lent my talents as a creative copywriter and producer to digital publications and lifestyle brands.
Explore below to discover some of my favorite projects.
VIEW CASE
Project Title: SPIN 100 Greatest Rock Stars (2024 Telly Award Winner) 🏆
Client/Company: AXS TV - SPIN Magazine
Description: SPIN 100 Greatest Rock Stars is an orginal TV series in collaboration with SPIN Magazine. This 12-episode program served as a homage to music's most iconic figures in the realm of rock n roll.
Role: As a Writer and Creative Producer, I crafted 70 segments and developed over 60 pages of scripted content, shaping the tone, pace, and feel of each episode.
Results: Aired on Apple TV, DirecTV, Roku, Sling, and Xfinity, as well as digital outlets.
Links/Resources:
Skills: Copywriting, Scriptwriting, Producing, and Creative Direction.
Project Title: GOLI, Taste Your Goals (Internet Advertising Competition Award Winner) 🏆
Client/Company: GOLI Nutrition
Description: An international commercial campaign airing across the United States and Canada, comprising a flagship 60-second hero piece alongside four supplementary 15-second segments. The Taste Your Goals Campaign focuses on achievable wellness, empowering customers to get so close to their goals, they can actually taste them.
Role: Writer and developer along side the team at Rebl House Inc. Conceptualize the TV & Digital campaign focused on the creative ethos that "Big Goals Start with Bite-Sized Steps."
Results: .
TV Impressions 25.9M
National Impressions 14.5M
Local Impressions 9.4M
(according to ispot.tv)
Links/Resources:
Taste Your Goals with Goli Nutrition (Hero Ad)
Taste Your Goals with Goli® Ashwa Gummies
Taste Your Goals with Goli® ACV Gummies
Taste Your Goals with Goli® Dreamy Sleep Gummies
Hello heart health, pleased to finally BEET you
Awards
Skills: Storyboarding, Copywriting / Scriptwriting, and Creative Direction.
Project Title: Very, Very Best of the '80s
Client/Company: AXS TV
Description: A captivating TV series delving deep into the iconic names, timeless hits, and pivotal moments that defined an entire generation. From the cultural phenomena of Star Wars to the coming-of-age charm of Teen Wolf, Very, Very Best of the '80s provides an immersive journey through the essence of one of the most amazing decades.
Role: As a Writer and Creative Producer, I played a pivotal role in shaping the narrative and visual direction of the series, ensuring a compelling exploration of the decade's most memorable pop culture moments.
Results: Currently airing on Apple TV, DirecTV, Roku, Sling, and Xfinity, all reaching an expansive 50 million American households. Delivered engaging and impactful content that resonates with diverse audiences.
Links/Resources:
Episodes (Next season premier Aug 2024)
Skills: Scriptwriting / Copywriting, Producing, and Creative Direction.
Project: Ballard FC (Ongoing Creative)
Client/Company: Ballard FC USL2
Description: Craft innovative campaigns spanning creative, social, video, photography, and earned media. Drive engagement through storytelling, increasing fan loyalty and excitement while pushing creative boundaries and big ideas to establish Ballard FC as a premier force in Seattle's sports landscape.
Role: As the Creative Director, my primary responsibility is to orchestrate and steer the creative vision of Ballard FC's multifaceted campaigns. Through strategic direction and collaborative leadership, I ensure that each initiative not only resonates with our audience but also encapsulates the essence of the Ballard FC brand across every touch point.
Results: Doubled season ticket sales, accompanied by elevation in site traffic, social engagement, and heightened effectiveness of sales funnels.
Links/Resources:
2024 Schedule Release featuring KEXP
Skills: Leadership, Creative Direction, Producing, Copywriting, and Design
Project Title: The Top Ten Revealed
Client/Company: AXS TV
Description: TV Series that countdowns the most influential musicians and bands in the history of music. Host Katie Daryl takes viewers on a trip down memory lane with a rotating panel of experts and musical icons
Role: As a Writer and Creative Producer, I leverage storytelling techniques such visual storytelling, emotional resonance, and pacing. I also produce interview footage in script format to create episodes based on the best clips, interviews, and narration.
Results: Currently airing on Apple TV, DirecTV, Roku, Sling, and Xfinity, all reaching an expansive 50 million American households.
Links/Resources:
Episodes ( New Season airing now May - July 2024)
Skills: Scriptwriting, Copywriting, Producing, and Creative Direction, honed to deliver engaging and impactful content that resonates with diverse audiences.
Project Title: Seattle Sounders FC Stadium Videos
Client/Company: Seattle Sounders FC
Description: Created a digital package comprised of a series of stadium videos dedicated to commemorating the unparalleled life of Bruce Lee, while also celebrating the shared philosophies and values embraced by Seattle Sounders FC. The footage served as dynamic tributes that played during games, seamlessly weaving together famous Bruce Lee sayings with the ethos of the club, invoking his timeless wisdom and championing his indomitable spirit.
Role: As Creative Director of the contracted project, I spearheaded the conceptualization and direction of a groundbreaking series of videos for the Sounders FC Bruce Lee campaign. These videos were strategically crafted for both in-stadium displays and social media channels.
Results: Set tone for in-game experience and heightened awareness surrounding the campaign.
Links/Resources:
Skills: Creative Direction, Ideation, Producing, Leadership, Writing
Project: LA Downtowner
Client/Company: LA Downtowner
Description: Created compelling stories for one of LA's most popular magazines, LA Downtowner. Each issue focused on engaging storytelling, curated to resonate with the diverse readership looking to discover the essence of the city's culture, lifestyle, and community.
Role: Writer and Story Producer, 12 cover story honors.
Results: Produced engaging content using conversational writing style and storytelling elements, increasing sponsorships monthly.
Links/Resources:
Skills: Copywriting, Ideation, Production, and Photography
Project: CYTIES.com
Client/Company: CYTIES
Description: Created a digital travel magazine, managing site design, collaborations, art direction, content creation, and campaign execution.
Role: Co-Founder and Creative Director, drive platform marketing and success.
Results: Collaborated with external agencies to boost brand growth, leading to increased site traffic and sales. Notable creative partnerships included Huckberry, House Beer, Thursday Boots, Kimpton Hotels, and RAEN Eyewear.
Links/Resources:
Telluride with Huckberry Exclusive Article
Skills: Copywriting, Creative Direction, Production, and Ideation
Project: BLITZED (Digital Series)
Client/Company: BLITZED Entertainment
Description: Digital series that captivated audiences, garnering nominations for two IAWTV awards and amassing over 30,000 viewers weekly. Each episode offered a comprehensive roundup of NFL action, delivering insightful analysis and engaging commentary to football enthusiasts across the globe.
Role: As the Writer, Producer, and Showrunner of BLITZED, my responsibilities encompassed the full spectrum of production, from script development to post-production oversight.
Results: Significant increase in viewership, totaling over 200,000 for the season. Additionally, BLITZED received two nominations at the IAWTV awards over the course of 2 seaons 40 episdoes.
Links/Resources:
Season 1
Season 2 is available on request due to licensing
Skills: Creative Direction, Producing, Copywriting, and Production Design
Project: Fan Brags (Digital Commercials)
Client/Company: Fan Brags APP
Description: Spearheaded the creative direction for digital media and digital commercials showcasing Fan Brags, highlighting NFL players' mothers.
Role: Creative Director and Writer.
Results: Campaign awareness and increased APP downloads.
Links/Resources:
FanBrags - Live Social Game for Football Fans
Skills: Creative Direction, Producing, and Scriptwriting
Want to know more about my diverse portfolio? Email me at Travis@theplaycreative.com